The problem with producer tags, label tags and mixer tags in Nigerian music [Facts Only Episode]
Label tags have to go.
For a long time, we didn’t have tags in Nigerian music. Most of our producers were from the 80’s and 90’s Hip-Hop era where producers wanted to be real. Thus, most of them simply preferred to be working underground.
Mind you, some of these producers didn’t also understand their pivotal roles as composers. They reduced themselves to the periphery because they thought they were only their own because the artist was doing them a favour.
Now, tags are the way for producers to get seen and heard. In the old days, hailing a producer was simply a way to gratify the producers without paying him his dues. Although some producers still don’t understand their own value, that's increasingly becoming a thing of the past. Split sheets, royalties and publishing deals are becoming commonplace.
A lot of people think that engineer tags are wrong, but I don’t necessarily think so. Look, think of the state of producers in the earliest days of Nigerian music; Underappreciated, undervalued and treated with levity. That’s where engineers currently stand. In foreign countries, they don’t need the tag because there is a structure.
Label tags have to go though. You can watch the episode below;
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