Consumers hail dry gin

Regal Dry Gin, a gin brand from the stable of Grand Oak Limited, has received applause from consumers following the consumer engagement initiative embarked upon in several bars recently.

The activation, an exponential initiative, was held at some selected bars in Lagos and Ogun states for a period of three weeks. Free samples of Regal Dry Gin mixed with other drink brands were given to consumers.

The brand also used the event to reward its loyal consumers and trade partners at the bars with varying gift items like TV Umbrellas, key holders, among others.

Regal Dry Gin Brand Manager Babatunde Niyi said: “We are running  a consumer engagement imitative  programme and this is how it works, we have a place where our consumers come to buy their Regal Dry. Gin, we would have set up a sampling stand outside that place of purchase. So, once you go into the store, you purchase Regal on your own volition, you come outside, we make mixes for you and we tell you different ways you can enjoy Regal Dry Gin.

“So, in essence, we are inviting you to enjoy your regal in so many different ways. If you don’t take it straight, you can have it on the rock or mix  with your favourite beverages or carbonated soft drinks or even juice.”

 

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