NFF: Nigeria’s football federation sign $4M deal with beverage company

This is not the first time the NFF and Coca-Cola will be working together.

The Nigeria Football Federation (NFF) have signed a $4 million with popular beverage company Coca-Cola.

The NFF announced this deal at a press conference at the Eko Hotels and Suites on Wednesday, January 17.

With the new sponsorship, the beverage giants will become the official soft drink partners of all the NFF’s national teams.

The five-year deal will take effect immediately with the Super Eagles of Nigeria set to compete at the 2018 FIFA World Cup in Russia.

 

Coca-Cola are also one of the official sponsors of the 2018 FIFA World Cup.

They have also organised a World Cup trophy global tour since the 2006 FIFA World Cup in Germany.

For the 2018 World Cup, the tour which will kick off in Russia in January will arrive in Nigeria in March.

NFF and Coca Cola working relationship

This is not the first time the NFF and Coca-Cola will be working together.

The soft drink giants were major sponsors of Federation Cup from 1996 to 2009 and then it was called the Coca-Cola FA Cup from 1996 to 2009.

During that time, the deal was worth N100M annually.

But just after signing a fresh new five-year contract in December 2010, the beverage company terminated the contract with the NFF.

They cited the continued crisis within the federation as the reason for the termination.